Brand Story

Everyone wants to shine, but true shine comes from being yourself.At Born Real, we turn luxury craftsmanship into your personal story.With over 25 years of experience creating for world-class brands, our in-house artisans craft every piece with precision,care, and attentionto detail -from hand-set diamonds to perfectly polished surfaces.

We believe customization isn't a privilege -- it's at the heart of who we are. From celebrity-level designs to thousands of personalizedcreations, each piece reflects your individuality. Factory to consumer, without middlemen or inflated costs,every dollar goes into better materials,better design, and better craftsmanship.

Luxury isn't about logos or waiting months-it's about quality you can see,service you can feel,and jewelry that tells your story.Born Real: made for you, made real.

YOUR POWER, FORGED IN BLING

MISSION:
To let your one-of-a-kind self own jewelry that represents who you are and showcases exquisite craftsmanship-without paying inflated luxury brand premiums for personalization.

Say Goodbye to Look-Alikes.

We've Made Tens Of Thousands Of Custom Pieces -We Know What You Want.

You Are the Vision.We Are the Execution.

With thousands of bespoke pieces crafted, we know exactlyhow to bring your vision to life.

Our in-hous design team and factory ensure rapid communication, seamless production,and delivery that'sweeks faster than the industry standard.

From concept to creation, your jewelry is guided by apersonal consultant and handcrafted to perfection.

Every piece is backed by a lifetime warranty and dedicated aftercare-because true craftsmanship lasts forever.

Cut Out the Middleman.Maximize Your Value.

Every piece comes directly from our factory,ensuring true factory-to-consumer pricing-evenfor a single item. With 25 years of experience injewelry craftsmanship, we combine precision,quality, and affordability, cutting out middlemen so our customers enjoy exceptional value.

Your Private US Appointment Awaits

Experience our creations in person at our U.S.locations. From hands-on consultations to worry-free after-sales service, we ensure a seamless andreliable experience. Fast,professional, and personalized, our showrooms bring the world of custom jewelry closer to you.

Our US Showrooms:
📍400 Corporate Pointe Garage, Culver City, CA

With a Legacy of Luxury Craftsmanship

Trusted by 20,000+ customers and over 300 stars,we offer expert craftsmanship

Every day, thousands of diamonds are hand-selected one by one,then seamlessly inlaid into a 4-claw setting -locked in tight so they never fall out and never stop shining, even with long-term wear.Finished with our signature 5-layer real gold platingfor maximum durability and a premium look that hits different.

All of our setters have been working in this industry for over 25 years, all have been inlaid over millions of diamonds through their career.