To request a useful custom logo or initial pendant quote, send your reference artwork, the exact lettering, the pendant size, your chain measurements, material preferences, budget range, and target date. You can begin with a clear brief rather than a finished CAD file. Ask the jeweler to confirm what the quote includes before approving a design or paying for production.
This checklist is for someone turning a personal initial, an original logo, or authorized artwork into a pendant. It helps you prepare one consistent request and compare proposals without confusing a design service fee with the price of a finished piece.

1. Send artwork and exact wording
Attach a clear front-facing image of the logo or initial. If you have a vector file, include it; if you have only a sketch, explain which details must remain. Write out the exact spelling, capitalization, and spacing separately so that an image is not the only record of your wording. Use artwork you own or have permission to reproduce.
Point out narrow strokes, small gaps, or tiny lettering that matter to you. Ask which details the jeweler proposes to change for the chosen size and construction. A reference photograph communicates a direction; it does not establish the dimensions, materials, or internal structure of a new piece.
2. Define the pendant size and chain fit
State the width and height in millimeters or inches, and say whether the height includes the bail, the loop that connects the pendant to the chain. Include a reference for the thickness or side profile if you have one. A pendant described only as “large” can lead to very different proposals.
If you already own a chain, send its width and thickness plus measurements of the largest end fitting that must pass through the bail. Ask the jeweler to confirm compatibility. Matching a chain's width alone does not confirm that its clasp or end fitting will pass through the opening.
3. Separate metal, finish, and stones
List the base metal and any surface finish as separate preferences. If you are undecided, request clearly labeled alternatives. For a stone-set design, ask for the stone material, size or size range, and setting details to be written into the proposal. If a report is offered, ask what specific stone or item it covers.
A color or quality label alone should not stand in for the material description. Do not assume that two similar-looking pendants use the same metal, stones, construction, or amount of material. Compare the written specifications for the exact piece being proposed.
4. Give a budget range and target date
Share a realistic budget range and explain whether it should include the chain, design work, shipping, and any applicable taxes or duties. Name the occasion and destination country if timing matters. Request a proposed schedule and identify when the design must be approved; a desired event date is not a confirmed delivery promise.
If the first proposal is outside your budget, ask for specific alternatives such as a different overall size, construction, or stone layout. Record each change so you can see what is being traded off instead of comparing only the final totals.
What should two quotes be compared against?
| Item | What to confirm in each proposal |
|---|---|
| Design and dimensions | The same artwork version, lettering, width, height, bail measurement, and proposed construction. |
| Materials | Base metal, finish, stone material, and any explicitly stated report coverage. |
| Included items and charges | Pendant, chain if requested, design service, revisions, production, delivery, and the treatment of taxes or duties. |
| Approval and timing | What you will review before production, unresolved questions, payment stages, and the proposed schedule. |
Missing information should remain a question to resolve. A lower total is not a like-for-like saving if one proposal omits the chain or describes a different size or material.
Copy this brief into your inquiry
- Artwork/reference and permission to reproduce it:
- Exact letters, spelling, capitalization, and details to preserve:
- Pendant width, height, and whether the bail is included in that height:
- Existing chain and largest end-fitting measurements, or chain required:
- Base metal, finish, and stone preferences; alternatives you would consider:
- Budget range and what it should cover:
- Target date, occasion, and destination country:
- Questions about design revisions, approval, payment stages, and delivery:
How to begin with BORNREAL
BORNREAL's current custom service page describes a process that moves from references and a brief to scope and quote, design direction, CAD approval, crafting, and quality checks and delivery. Use your brief to clarify the proposed specifications and open questions at the relevant step. Review the actual proposal before authorizing production.
Send your custom pendant brief to BORNREAL. In your message, mention this custom logo pendant checklist and include a contact email. The current contact form does not request file uploads; describe your reference and ask the team how to share files if needed.
You can also review the current custom design process and view the letter pendant catalog example. An example or a listed design service fee does not establish the specifications or total price of your own project.

